Corporate Design & Branding – A Professional Image for Your Company

Corporate identity encompasses a company’s entire identity—its values, culture, communication, and behavior. Corporate design is the visual aspect of corporate identity and includes the logo, colors, typography, and their application across various media.

We first clarify your goals, audiences, and brand use cases in a workshop or kick-off. Analysis and initial drafts follow; together we develop your logo, colors, and typography into an agreed system. We then document everything in a style guide so internal and external use stays consistent. We support roll-out across the media you need—from business stationery and signage to your website and social media. To get started, contact us via the contact form or arrange a no-obligation introductory call.

The duration depends on the scope of the project. A basic corporate design package, including a logo, color palette, and typography, can be developed in 4 – 8 weeks. Comprehensive corporate design projects with extensive implementation can take 3 – 6 months.

Costs depend on scope: brand architecture (a single brand vs. complex brands with sub-brands or divisions), an existing visual identity vs. a new development, and how many applications you plan from the outset—all of these affect the effort involved. We see corporate design as a strategic investment, not a line-item expense. As a guide, professional corporate design for smaller companies often starts at around 5,000 euros; more extensive projects typically fall between 15,000 and 50,000 euros or more. After our first conversation, you will receive a transparent, customized proposal.

Professional corporate design is essential for companies that want to establish themselves in the market over the long term. It builds trust, increases recognition, and can improve business success in a lasting way. It is particularly important when launching a new business or repositioning an existing one.

A comprehensive corporate design includes logo development, a color palette, typography, visual language, and design guidelines (style guide). It is applied to business stationery such as letterhead and business cards, digital media such as websites and social media, and, where applicable, packaging design or interior design. Where needed, we align digital application with our Webdesign Munich so your online presence uses the same rules as print and spatial applications.

Once the corporate design has been developed, we create a comprehensive style guide that documents all design guidelines. This serves as a manual for the consistent application of the design. We support you in implementing it across all desired media and ensure that the brand identity is communicated consistently everywhere.

Absolutely. In a competitive market like Munich or the Bavarian SME sector, top talent doesn’t just choose a job based on salary, but on an employer’s identity. A professional, consistent corporate design conveys appreciation, stability, and innovative strength. If you want to be perceived as an “A-player,” you must also present yourself that way visually. We make your brand a source of pride for potential employees—both on your website and in your business materials.

In saturated markets, brand recognition is everything. A consistent design ensures that your company is instantly recognizable at every touchpoint — whether on a construction site sign in Munich, a business card, or online. This visual presence builds trust and lowers the barrier to entry for new customers. By strategically refining your brand identity, we clearly set you apart from the competition and prevent you from being judged solely on price.