The perfect gift

The new Jollydays Experience Voucher Boxes have been available online and in stores since late November. The Munich-based agency das formt – Büro für Kommunikation & Design brings the boxes to life with a fresh design. Just in time for the holiday shopping season, the major German experience portal www.jollydays.de is launching its new product, the Experience Voucher Boxes. The boxes are available online and in stores. The boxes come in 6 different versions with 6 distinct themes, offering the perfect box for every target group: the Men’s Box, the Women’s Box, the Gourmet Box, the Friends Box, the Couples Box, and the Sports Box. The agency has scored a major success with the boxes’ design. The brand’s design has been boldly and consistently refined. This preserves the brand’s core identity while giving the boxes a surprisingly fresh and extraordinary look. Jörg Schmiedl, Managing Director of Jollydays: “Our new experience voucher boxes captivate not only with their trendy design, which really makes you want to give them as gifts, but above all with the wide selection of experiences inside the boxes.” German home accessories retailer Butlers is also enthusiastic about the Jollydays experience gift box. Managing Director Jörg Arndt: "The Jollydays boxes complement our own product range wonderfully and, thanks to their creativity, fit perfectly into our gift certificate world as an ideal gift, especially for young people." The boxes are the latest highlight of an ongoing brand communication strategy. Since mid-2008, Jollydays has relied on the services of the Munich-based agency das formt, which has been driving the brand’s development forward together with Marketing Director Svenja Fricke.

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