“Move out, move in...”

Redesign of the brand identity for Internationale Möbelspedition KOLB GmbH & Co. KG. The core of the new identity remains essentially unchanged. The company’s highly recognizable logotype, much like the company itself, has a long and successful tradition. The lettering has been typographically refined and modernized. Naturally, the long-established slogan remains: “Move in, move out—only with Kolb.” Well-known locally, it brings the company’s over 100-year history to life and stands for tradition and reliability.
New, however, is the dynamic italicized subline—Moving . Service . Logistics—which incorporates not only experience and tradition but also the company’s evolution. Over the years, KOLB GmbH & Co. KG has thus developed from a pure furniture moving company into a versatile logistics service provider. In addition to national and international private and business moves and all associated services such as assembly work or storage, furniture logistics and distribution are also key components. The new subline reflects this evolution and conveys the company’s versatility and flexibility. The rebranding will be implemented in phases and gradually rolled out across the various areas of corporate communications.

zurück