mywhere2go

The startup mywhere2go (www.mywhere2go.de) is now partnering with the Munich-based agency das formt – Büro für Kommunikation & Design. The Web 2.0 community centered around great restaurants, cool bars, and trendy clubs offers its users a platform for freely exchanging tips and recommendations. Locations of all kinds can be searched for, rated, and recommended. At mywhere2go, there are first-hand nightlife tips for every taste. With the newly developed visual identity and website, das formt gives the interactive community a fresh, appealing look.

A key focus in designing the new visual identity was to highlight the community’s lightheartedness and modernity. This lightheartedness is reflected in the stylized butterfly that seems to have settled on the logo by chance. Much like the butterfly, users navigate intuitively and spontaneously through the extensive selection of tips and recommendations.

The newly founded community is set to grow further through the upcoming advertising campaign and a contest. In formt, the company mywhere2go has found a long-term and reliable partner for its entire communications strategy.

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