Brand development with integrity: das formt supports Mitterfelder gGmbH
20.02.2026
The future of care requires not only empathy, but also a clear identity. We are pleased to be supporting Mitterfelder gGmbH as its new brand agency in its comprehensive strategic reorientation—from the tactile presentation folder to the digital ecosystem.
Anyone familiar with Mitterfelder gGmbH knows that “working together” is at the heart of everything we do. As the operator of residential homes, nursing facilities, outpatient care services, and its own vocational academy, the organization is a cornerstone of the regional healthcare system. Our task now is to translate this multifaceted expertise into a contemporary and consistent visual language.
Strategy Meets Empathy
We are currently working intensively on further developing our brand and redesigning our entire corporate communications strategy. Our goal is to combine the professionalism of a modern healthcare provider with the human warmth that characterizes Mitterfelder.
Print and digital from a single source
As a first step, we are currently developing high-quality print materials—ranging from presentation folders and informational flyers to brochures—that bring Mitterfeld’s values to life through tactile design. At the same time, we are working with our partner, RedOrbit GmbH in Munich, to revamp the website in order to create an intuitive user experience that appeals equally to family members, patients, and future healthcare professionals.
Outlook: The magazine "Miteinander"
A particular highlight of the coming months will be the redesign of our in-house magazine, “Miteinander.” Here, we will demonstrate how modern editorial design tells stories that resonate with readers while simultaneously strengthening our brand’s authority.
We thank you for your trust and look forward to actively helping shape the future of Mitterfelder gGmbH.