Gifts are meant to bring joy

The Munich-based agency das formt – Office for Communication & Design is giving the experience portal jollydays.de a fresh new look.

The Munich-based agency “das formt” has given the Jollydays website a fresh new look with its relaunch. In addition to a redesign, the portal’s usability has also been improved. Modern language and a clear structure make it easier to find the right experiences and make the process even more fun. The most important information about the experiences, payment, and shipping is now available at a glance. Jollydays’ new design is now evident on the website. Following the relaunch, the site presents itself as open, clear, and full of emotion. The experience begins here with the very first click.

"Making shopping and gift-giving even more fun—that was the goal of our relaunch."

"As Svenja Fricke, Head of Marketing at Jollydays, puts it, gifts are meant to bring joy—both to the recipient and the giver. Thanks to the improved usability, customers can navigate our portal quickly and easily. Those who want to play it safe can simply choose one of the new experience gift boxes, allowing the recipient to pick their own experience."

The relaunch is part of a large-scale overhaul of Jollydays’ brand communication by the Munich-based agency. Just in time for the holiday shopping season, the experience provider is presenting itself in an exciting, emotional, and refreshingly different way. Starting in mid-November, the new Jollydays experience gift box sets will be available online and in stores, featuring a new visual style and design, along with a selection of up to 99 experiences per box. The boxes come in various themes tailored to different target groups: the Men’s Box, the Women’s Box, the Gourmet Box, the Friends Box, the Couples Box, and the Sports Box.

For “das formt,” the relaunch is a long-awaited opportunity to bring its brand and experiential world to life online. The technical implementation of the new concept was handled by the Vienna-based agency mediares, Jollydays’ long-standing partner in the online sector.

Click here to visit the new website: www.jollydays.de

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