Bringing Infrastructure to Life: Strategic Communication for the Public Dialogue on the Construction of the Carolabrücke.
25.03.2026
Major projects such as the construction of the new Carolabrücke in Dresden require more than just architectural vision and engineering expertise—above all, they require public acceptance. Together with Ingenieurbüro GRASSL GmbH, we designed the visual elements for the first public dialogue in Dresden.
Learn how we translated complex planning concepts into tangible visions to foster dialogue between experts and citizens.
The collapse of the Carolabrücke in September 2024 marked a turning point for Dresden’s infrastructure. This makes the process of rebuilding it all the more crucial today. As general planner, GRASSL Ingenieure GmbH is leading a top-tier team comprising gmp Architekten, Jordi Keller Pellnitz, and Vössing Ingenieure to shape the future of this vital transportation artery.
Challenge: Communicating complexity in an understandable way
A project of this magnitude requires complete transparency. The first public dialogue in Dresden was aimed at opening up the design process and actively involving citizens. Our task as an agency was to present the highly complex technical and urban planning concepts in a way that made them not only understandable to the public but also tangible.
Our contribution to the public dialogue
To make the on-site exchange as interactive and informative as possible, we have developed a comprehensive suite of communication tools:
- Interactive & analog informational posters: Large-format visuals that convey the current situation, various aspects of transportation infrastructure, urban planning, historical context, and the planning team’s vision.
- Mobile presentation systems: Roll-ups for flexible and high-quality room design during the event.
- Digital presentation media: A structured, visually compelling presentation that served as the central theme for introducing the project team and the vision for the new Carolabrücke in the large public forum.
The goal: Building trust through clarity
In the public sector, design serves as the link between experts and citizens. When technical complexity is translated into visual clarity, it fosters the trust necessary for the success of an infrastructure project.
We are proud to be part of this historically and urbanistically significant project. It demonstrates once again: Good design shapes the dialogue.
Images: Ingenieurbüro GRASSL GmbH