Comfortable Living, Reimagined: formt Develops the Brand and Website for Siebendächer Baugenossenschaft eG

Cooperative housing is an old idea with a bright future. Affordable housing, resident participation, and profits that flow back into the community rather than to outside investors: What Siebendächer has been practicing for over a century is more relevant today than ever. With its new website at siebendaecher.de, this philosophy now has a digital presence that showcases its full modernity.

It all started with the question: What does "Siebendächer" stand for?

Before we designed the first page, we worked closely with the cooperative to develop its brand and positioning. The result is a clear sense of identity: Siebendächer is not merely a property manager, but an active shaper of the living environment in and around Memmingen. Its mission statement sums this up in two words: good living. It is underpinned by the values of humanity, quality, and consistency, as well as a clear purpose: creating a home that is safe, rooted in the region, and sustainable.

This has given rise to a new way of communicating. The language is approachable and self-assured. It shows that the cooperative is modern, fair, and forward-looking today—from its climate action plan to its vibrant neighborhoods. People are always at the center—whether they are members, tenants, savers, or applicants.

Thinking It Through Consistently

From a design perspective, the new website represents a major step forward. The screen design is clear and structured, yet dynamic at the same time. It builds on the classic design of Siebendächer, honors its heritage, and consistently evolves it. Large, modern typography, clean lines, and a timeless style give the cooperative an identity that honors its history while looking toward the future. The updated corporate design is consistent across all touchpoints, from the website to the new booth at the Memmingen Education Fair.

"How can we help you?"

At the heart of the website is a highly functional search feature. Visitors are greeted right away with the question of how Siebendächer can help them. Every search query leads directly to the desired result: information, contact persons, downloads, or articles. Fast, structured, and logically organized. Especially with such a diverse range of offerings—from renting and buying to saving and services—it becomes clear just how much of a difference well-thought-out UX design makes. Anyone looking for something doesn’t have to work their way through menus first—they simply find it.

Over 100 Years of History in the City

Another highlight is the properties. In addition to detailed project pages—ranging from the new LEBE neighborhood on Leonhardstraße to the Neue Schranne in the Elsbethenareal—an interactive map shows the mark that Siebendächer has left throughout the city. At a glance, you can see what lies behind the guiding vision: a home built over the course of more than a century, right in the heart of Memmingen.

Modern Implementation

The site was built using the German content management system Kirby. Search engine optimization (SEO) and discoverability in AI-powered responses (GEO) were also factored in from the very beginning. This ensures that people can find Siebendächer, whether they’re searching on Google or asking an AI.

If you’d like to see for yourself, you can find the site at siebendaecher.de. The Siebendächer also showcase it in their post “Welcome Home,” which is available online. Following our recent appearance at the education fair in Memmingen, this is the next visible milestone in our collaboration. You can find out more about our services at Web Design Munich.

A partnership we're proud of

A project like this thrives on trust and a shared commitment to finding the right approach. We are proud of our collaboration with Siebendächer and of the website that resulted from it. It demonstrates that a website is much more than just an IT project: it is the consistent translation of a brand into the digital realm.

We’d like to thank the board and the entire team at Siebendächer Baugenossenschaft eG for their trust and the wonderful collaboration, and we look forward to everything that’s yet to come.

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