Rebranding for FL-Medientechnik

The Munich-based startup FL-Medientechnik München GmbH is now launching a new corporate design and a new website created by the agency “das formt.”

The Munich-based agency das formt – Büro für Kommunikation & Design has completely revamped the media technology specialist’s brand identity. FL-Medientechnik is a subsidiary of Franken Lehrmittel GmbH from Nuremberg, a long-established company that has been applying media technology in a wide variety of fields for many years. FL-Medientechnik’s brand identity therefore remains closely tied to its parent company. The challenge was thus to strike a balance between continuity and change, between tradition and modernity. The new visual identity combines the existing logo—which has simply been modernized and refined—with a color gradient and subtle three-dimensionality. The modern website operates on the same principle. A large-format slideshow featuring striking images welcomes visitors and sparks their interest in the various thematic areas. The subpages feature large, balanced typography and a clear, bright structure. The site features a reference gallery and a seminar calendar through which the registration process for the numerous seminars and events can be handled. The website is easy and straightforward to maintain and manage via a TYPO3 content management system. Click

here to visit the new website: www.fl-medientechnik.de

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