Refreshingly different

In collaboration with Stadtwerke Memmingen, we developed a modern training campaign. The tagline “Refreshingly Different” reflects not only the campaign’s goal but also the result. The focus was on training to become a water supply technician. The utility company’s brand design received a fresh makeover: With dynamic blue color gradients, evocative imagery, and a playful layout featuring modern icons and round bubbles, an attractive, modern overall impression was created that sparks interest in the diverse entry-level and continuing education opportunities at the utility company.

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