BE REFLECTIVE

Especially now that the days are getting shorter and evenings are getting darker, your gear matters more than ever. Running in the dark requires your full attention—360° visibility and running gear that fits perfectly. With its new and innovative Reflective Compression Socks, cep provides exactly the right gear.

The “Be Reflactive” campaign features exciting new visuals and a completely new design concept across various communication channels. The innovative reflective yarn, which practically glows in the dark, has been cleverly incorporated into the campaign visuals and the entire communication strategy. In addition to the key visuals, we were once again able to develop a wide range of applications: posters, print materials, retail solutions, trade show graphics, digital media, social media campaigns, and custom product clips featuring animated benefit icons for cross-channel use across various platforms.

zurück