Auguri, Bestiamo: das formt Develops a New Brand for the Espresso Bar at Rindermarkt
25.09.2026
Segafredo on Rindermarkt has become Bestiamo. We developed a distinct brand—complete with a new website—for this Munich institution, one that is rooted in the history of the location.
For centuries, the Rindermarkt has been one of the liveliest squares in Munich’s Old Town. For a long time, the Segafredo espresso bar stood right in the middle of the Ruffini House—an integral part of the neighborhood, but a brand without a history of its own. For us, it was clear: a place with this kind of history deserves an identity that tells its story.
A Story Behind the Name
The Rindermarkt gets its name from the fact that livestock—bestiame in Italian—has been traded there since the 13th century. Drawing on this heritage, we developed the new brand name Bestiamo, along with our own heraldic animal: a bull, which now features throughout our brand identity. Italian espresso culture, brought to life in a place where Munich residents have been gathering for 800 years—we’ve given this connection a face.
From Visual Identity to the Website
As part of the rebranding, we redesigned the entire corporate identity—from the logo and color scheme to the on-site signage. At the same time, we created a new website where Bestiamo presents its history, philosophy, and offerings: www.bestiamo.de.
We wish the entire Bestiamo team a spectacular start to this new chapter and thank them for their trust in this project, which is very special to us.